30 Garfield Place

Suite 1020

Cincinnati, OH 45202

513.421.1773

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513.421.1774

© 2017 swathdesign, llc

LensCrafters

Retail Optical

locations

Luxottica Retail North America

Mason, Ohio

pathshowing - wayfinding systems

and interpretive graphic design
 

C-suite engagement
 

definition of project scale, scope

and budget
 

organization and management

of project team
 

existing conditions audit
 

on-site observation, analysis,

and recommendations
 

user questionnaires

and online staff surveys
 

vehicular and pedestrian flow
 

terminology and

messaging standards
 

preliminary wayfinding program

and schematic design
 

signage location plans

and system coordination
 

wayfinding and signage

master planning
 

approvals from HOA and local governance review boards
 

signage system design

and standards
 

design concepts and development
 

design intent / quality control documentation
 

quality assurance details

and specifications
 

bid documentation

and bid process support
 

placemaking
 

brand building experiences
 

theming
 

recognition (donor, employee, etc.)
 

information integration
 

historical commemoration

(timeline, artifact display, etc.)
 

print communications
 

identity / logo development

and standards

services provided