We build awareness by providing a clear, consistent, positive, and engaging experience for your audience.
We approach each project with new perspective, high energy, creativity, and enthusiasm.
define the goals and characteristics of the users
determine the conditions that will influence how a specific goal is reached
establish the series of events required to reach the user's goals
solutions the user will actively seek out;
making connections easy, engaging, and memorable
understanding, defining, and analyzing the problem statement and parameters
© 2017 swathdesign, llc
We are a group of experienced and enthusiastic designers creating moving experiences for our clients and those they serve.
"Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do...Explore, Dream, Discover." - Mark Twain
"If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients." - Michael Bierut
"Do not go where the path may lead, go instead where there is no path and leave a trail." - Ralph Waldo Emerson
Chief Executive Officer
Owner / Managing Principal
Lead / Design Manager
Sandie brings to Swath Design the leadership and experience in directing and managing all financial aspects and daily business operations that enable the firm to be vibrant and successful. She has acquired a comprehensive understanding of design and the process necessary to ensure that the client’s needs and expectations are exceeded within project budgetary constraints.
For more than twenty-two years Sandie has been responsible for contract reviews, budget control, cost analysis, financial forecasting, business positioning and branding, state and federal SBE/WBE regulations, employee training and benefits, business communications, and marketing strategies. Her belief in Swath’s community involvement was rewarded by the Cincinnati USA Regional Chamber of Commerce naming her a finalist in Community Impact: Women-Owned Business of the Year.
Sandie graduated from the University of Cincinnati College of Business with a Bachelor of Business in Management and Marketing.
Greg’s exceptional design strengths
are supplemented with his adept ability to develop insights and processes that make creative design pragmatic. His project management style is sensitive to client, vendor, schedule, and budget constraints. With more than twenty-seven years of experience, Greg has acquired a comprehensive understanding of the elements vital to truly good design: research and analysis, customer and prospect knowledge, awareness of the competition, and design expertise.
Greg is responsible for strategic planning with Swath Design’s clients and oversees creative development and project management for the retail, themed entertainment, museum, healthcare, university, corporate, commercial, and public projects. Greg is the influence behind Swath’s devotion to bring new perspective, high energy, and a solution focused approach to each client project.
Greg graduated from the University of Cincinnati College of Design, Architecture, Art and Planning with a Bachelor of Science in Graphic Design.
Janna is an experienced environmental graphic designer whose creativity is complemented by years of gaining practical knowledge in the field and an insightful understanding of the built environment. As a result, her work is both highly functional and effective.
Janna’s twenty-five years of experience
in the field of environmental graphic design has given her thorough knowledge of fabrication techniques, first-rate project management skills, and an in depth understanding of how to develop wayfinding systems and experiential design that are successful specific to their environments. Her experience in wayfinding systems, environmental graphic design, identity design, and corporate marketing communications is first rate.
Janna graduated from the University of Cincinnati College of Design, Architecture, Art and Planning with a Bachelor of Science in Graphic Design.
"A lot of times, people don't know what they want until you show it to them." - Steve Jobs
"You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose." - Dr. Suess
"You don’t think your way to creative work. You work your way to creative thinking." - George Nelson
Senior Designer / Project Manager
Senior Designer / Project Manager
Brant’s creative strength and design intellect are enhanced with sincere enthusiasm and a shrewd attention
to detail. His focus on user experience
and strategic planning is an asset to
any design project. He expertly leverages brand assets, inclusive design processes, technical resources, and vendor support services. The results are consistently fresh while maintaining clear and consistent communication of intent.
Brant’s key project experience is the result of a focus in experiential graphic design, wayfinding strategy, and signage design for a variety of environments ranging from theme parks to healthcare facilities. In addition, he has more than seventeen years of design experience including brand identity development, corporate communications and marketing materials, environmental graphics, logo design, and interactive digital media.
Brant graduated from the University of Cincinnati College of Design, Architecture, Art and Planning with a Bachelor of Science in Graphic Design.
Ric brings over twenty-eight years of strategic focus to the challenge of developing inspired creative solutions that work! His design and creative direction experience with large complex environments and interactive environments coupled with his expertise in content development, illustration, formative evaluation, and fabrication and installation administration is top notch.
Ric designs branded environments, museum exhibits, interpretive graphics, large public events, urban streetscapes, and wayfinding programs for hospitals, parks, sport stadiums, multi-use trails systems, and convention centers.
Ric graduated from the University of Cincinnati College of Design, Architecture, Art and Planning with a Bachelor of Science in Graphic Design with continuing education in woodworking.
Samantha’s proficiency in marketing coupled with her talent and competency in environmental graphic design makes her an asset to Swath. She understands the complete process of developing materials and integrating design within the client’s restraints.
Samantha works with a wide range of client markets from healthcare and mixed-use developments to theme parks and higher education. She continues to push herself to fully understand the process that is adaptable to each of our client’s needs. Samantha’s expertise lies in healthcare projects ranging from developing long-term strategies for a complex existing facility, designing signage based on existing brands, and maintaining temporary wayfinding systems. She has become a master of putting together message schedules and location plans.
Samantha graduated from the University of Mount St. Joseph with a Bachelor of Fine Arts in Graphic Design.
25 YEARS STRONG
Swath Design is dedicated to providing exceptionally effective, creative, and strategic design solutions that cultivate understanding and provide consistent, positive, and engaging experiences for your audience.
We are design that moves people®.
In a day when people used rotary phones and tweeting was only something birds did, siblings Greg Lange and Anne Wheeler spent a lot of money on long distance phone calls. The two discussed their passion for design and a lifelong dream of combining their individual talents to create a dynamic graphic design firm of their own. Plowing through their Rolodexes and racking up more long distance calls, they quickly built a busy strategic design studio, Lange Wheeler Design Group. They became experts in evaluating, planning, designing, and applying visual systems for complex environments including healthcare, entertainment, and higher education spaces. In 1994 Greg’s “better half” came along and brought her abacus and ledger book to manage the day-to-day business operations. In 2001, Anne decided the long hours of doodling and coloring were better spent with her young children and sold
her interest in the business to put family first. In 2003 with a new name, Swath Design, the firm continued to provide exceptional design solutions. As Greg focused on client relationships, Sandie’s business expertise set the foundation for future growth, and with that Greg issued her the controlling majority of ownership in 2012. Swath Design became a woman-owned business with a comprehensive and expansive understanding of disciplines such as environmental graphic design, wayfinding, branding, architecture and interior design, theming, identity design, interactive media, print communications, and marketing. For 25 years, we have been creating engaging moments using our adaptive process for our clients changing needs while focused on providing audiences with a positive experience they will remember.
Swath Design is proud to be certified by the following organizations:
Cincinnati Landmark Productions
We are proud to have been part of Cincinnati Landmark Productions growth over the years and continue our support by providing design services as each new season comes to the stage.
Cincinnati Landmark Productions is a 32 year-old theater organization that brings the best live entertainment to the Cincinnati area. They bring local professional talent to two of the region's most exciting venues, The Covedale Center for the Performing Arts and the Warsaw Federal Incline Theater. For over 23 years they also brought summer-stock shows aboard the nation’s last original and intact showboat called the Showboat Majestic. Every summer they conduct a premier teen theater experience, the Cincinnati Young People's Theatre, where experienced instructors prepare teens in areas of acting, improvisation, theater skills, and music with the end result being an actual performance.
We look forward to continuing our cause with Cincinnati Landmark Productions and being a part of their future success!
For more information, and to offer your support,
please visit: clpshows.org